Africa Fashion Futures: Creative Economies, Global Networks, and Local Development

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by: Lauren England, Eka Ikpe, Roberta Comunian, Ananya Jahanara Kabir

Abstract

This article reviews existing literature and approaches to the current study of fashion and economic development to rethink the interconnection between creative producers and global production and trade networks in relation to sustainable local development. Focusing on the work of independent fashion designers on the African continent, we first consider their positioning as cultural (micro) entrepreneurs and drivers of economic development. Next, we discuss the wider relationship with the global markets and value chains which impact their work and local context. We conclude with a call for further interdisciplinary research that takes fashion designers as a key point from which to engage critically with global value chains beyond prioritising the lead firm in the global North, so as to position African fashion designers as micro-entrepreneurs with potential for value creation and as leading smaller local or national markets with concomitant international reach.

Keywords: Africa, creative economy, entrepreneurship, fashion, global net-works, local development, value

link to online material: https://onlinelibrary.wiley.com/doi/epdf/10.1111/gec3.12589

link to PDF File: https://www.ifors.org/wp-content/uploads/2021/09/gec3.12589.pdf

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