Difference between revisions of "Quality management in marketing communication: the concept of contradiction finding and classification"
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1. Introduction: The reason for the investigations. | 1. Introduction: The reason for the investigations. | ||
| − | 2. | + | 2. Research methodology: Qualitology, ENV and OTSM models of TRIZ, contradiction, Grey Incidence Analysis, Linear Correlation Coefficient. |
| − | 3. | + | 3. Characteristics of the applied concepts of system thinking |
4. Results: Stages of Contradiction Finding and Classification. | 4. Results: Stages of Contradiction Finding and Classification. | ||
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• recognition of the surrounding market from different perspectives, | • recognition of the surrounding market from different perspectives, | ||
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• contributes to the synergy effect in shaping the targeted changes of the company and its environment. | • contributes to the synergy effect in shaping the targeted changes of the company and its environment. | ||
| − | link to material:https://ifors.org/wp-content/uploads/2019/ | + | link to material:https://ifors.org/wp-content/uploads/2019/12/Willi-Joanna-TRIZ-North-Sumatra-November-2019.pdf |
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[[Category:Communication]] | [[Category:Communication]] | ||
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Latest revision as of 02:20, 14 December 2019
by: Joanna Majchrzak, Agnieszka Chuda, Arkadiusz Kalemba and Gerhard-Wilhelm Weber
1. Introduction: The reason for the investigations.
2. Research methodology: Qualitology, ENV and OTSM models of TRIZ, contradiction, Grey Incidence Analysis, Linear Correlation Coefficient.
3. Characteristics of the applied concepts of system thinking
4. Results: Stages of Contradiction Finding and Classification.
5. Conclusion and Outlook.
Introduction: The reason for the investigations
CONTRADICTIONS IN THE AREA OF QUALITY MANAGEMENT OF MARKETING COMMUNICATION:
• the complex and dynamically changing market,
• the creation of cross-functional knowledge,
• the effective adaptation of the company to changing market environment conditions.
Introduction: The reason for the investigations
INTERNAL MARKETING COMMUNICATION:
• recognition of the surrounding market from different perspectives,
• contributes to the synergy effect in shaping the targeted changes of the company and its environment.
link to material:https://ifors.org/wp-content/uploads/2019/12/Willi-Joanna-TRIZ-North-Sumatra-November-2019.pdf
