Effective Information Media to Support Integration Efforts Experiences from Europe

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by: Ulrike Reisach


Migration flows are partially triggered by networks and random pieces of information forwarded on social media. Volunteers and organizations provide information that aims at helping the new arrivals to understand their new environment and to tackle challenges like language, shelter/accommodation, jobs, education and many more. This paper analyzes how various actors use analogue and digital communication and explains the lessons to be learned for governmental and non-governmental institutions working in this sector. A tailored assessment scheme is being developed and used for evaluating online and offline information, teaching material, platforms and applications for asylum seekers, migrants and professional and volunteer helpers in Europe. Their tools and contents are compared to find best practices and complementary material which could potentially be shared with other organizations in Europe.

The article draws conclusions and suggests channels and strategies for organizations which want to provide accurate information and a deeper understanding of European societies, education systems and labor markets while avoiding biases, wrong perceptions and disillusionments on both sides, the helpers as well as the refugees/migrants.

Key Words

Information, communication, media, refugees, migrants, learning, labor market, integration

link to material: https://www.ifors.org/wp-content/uploads/2020/09/Effective-Information-Media-to-Support-Integration-Efforts_Reisach_2020_incl_figures.pdf