Difference between revisions of "Quality management in marketing communication: the concept of contradiction finding and classification"
| Line 31: | Line 31: | ||
link to material:https://ifors.org/wp-content/uploads/2019/09/Joanna-Willi-et-al.-USU-TRIZ-and-Indonesia-Presentation.pdf | link to material:https://ifors.org/wp-content/uploads/2019/09/Joanna-Willi-et-al.-USU-TRIZ-and-Indonesia-Presentation.pdf | ||
| + | |||
<html> | <html> | ||
Revision as of 07:22, 3 September 2019
by: Joanna Majchrzak, Agnieszka Chuda, Arkadiusz Kalemba and Gerhard-Wilhelm Weber
1. Introduction: The reason for the investigations.
2. Theoretical Background: Characteristics of the applied concepts of system thinking.
3. Research methodology: Qualitology, ENV and OTSM models of TRIZ, contradiction, Grey Incidence Analysis, Linear Correlation Coefficient.
4. Results: Stages of Contradiction Finding and Classification.
5. Conclusion and Outlook.
Introduction: The reason for the investigations
CONTRADICTIONS IN THE AREA OF QUALITY MANAGEMENT OF MARKETING COMMUNICATION:
• the complex and dynamically changing market,
• the creation of cross-functional knowledge,
• the effective adaptation of the company to changing market environment conditions.
Introduction: The reason for the investigations
INTERNAL MARKETING COMMUNICATION:
• recognition of the surrounding market from different perspectives,
• contributes to the synergy effect in shaping the targeted changes of the company and its environment.
link to material:https://ifors.org/wp-content/uploads/2019/09/Joanna-Willi-et-al.-USU-TRIZ-and-Indonesia-Presentation.pdf
<html>
<head>
</head>
<body>
<script type="text/javascript">
// Async Rating-Widget initialization.
function RW_Async_Init(){
RW.init({
uid: "12D3F85CF26CD5E7A24D3695D86F50A0",
huid: "127128",
options: {
style: "oxygen"
}
});
RW.render();
}
// Append Rating-Widget JavaScript library.
if (typeof(RW) == "undefined"){
(function(){
var rw = document.createElement("script"),
d = new Date(), ck = "Y" + d.getFullYear() + "M" + d.getMonth() + "D" + d.getDate();
rw.type = "text/javascript"; rw.async = true;
rw.src = "http://js.rating-widget.com/external.min.js?ck=" + ck;
var s = document.getElementsByTagName("script")[0];
s.parentNode.insertBefore(rw, s);
})();
}
</script>
</body> </html>
