Difference between revisions of "Quality management in marketing communication: the concept of contradiction finding and classification"

From IFORS Developing Countries Online Resources
Jump to: navigation, search
 
Line 37: Line 37:
 
</head>
 
</head>
 
<body>
 
<body>
<!-- Add this element exactly where you want the Rating-Widget to appear -->
+
<script type="text/javascript">(function(d, t, e, m){
<div class="rw-ui-container rw-urid-1"></div>
+
    // Async Rating-Widget initialization.
 +
    window.RW_Async_Init = function(){
 +
        RW.init({
 +
            huid: "141148",
 +
            uid: "6db8b62d52afa816e07e3917b2d0ce28",
 +
            source: "website",
 +
            options: {
 +
                "advanced": {
 +
                    "layout": {
 +
                        "lineHeight": "22px"
 +
                    }
 +
                },
 +
                "size": "medium",
 +
                "style": "oxygen"
 +
            }
 +
        });
 +
        RW.render();
 +
    };
  
<!--
+
    // Append Rating-Widget JavaScript library.
     You can add more Rating-Widgets in your site,
+
     var rw, s = d.getElementsByTagName(e)[0], id = "rw-js",
     just pick some new rating-widget-unique-id (must be positive integer).
+
        p = d.location.protocol, a = ("https:" == p ? "secure." +
     For example (rating-widget-unique-id = 728):
+
        m + "js/" : "js." + m), ck = "Y" + t.getFullYear() + "M" +
    <div class="rw-ui-container rw-urid-728"></div>
+
        t.getMonth() + "D" + t.getDate();
-->
+
     if (d.getElementById(id)) return;             
 +
    rw = d.createElement(e);
 +
    rw.id = id; rw.async = true; rw.type = "text/javascript";
 +
     rw.src = p + "//" + a + "external.min.js?ck=" + ck;
 +
    s.parentNode.insertBefore(rw, s);
 +
}(document, new Date(), "script", "rating-widget.com/"));</script>
 +
<div class="rw-ui-container rw-urid-728"></div>
 +
</body>
 +
</html>
  
<!-- Add this javascript code immediately before the </body> tag -->
 
<div class="rw-js-container">
 
    <script type="text/javascript">
 
        // Async Rating-Widget initialization.
 
        function RW_Async_Init(){
 
            RW.init({
 
                uid: "12D3F85CF26CD5E7A24D3695D86F50A0",
 
                huid: "127128",
 
                options: {
 
                    style: "oxygen"
 
                }
 
            });
 
            RW.render();
 
        }
 
  
        // Append Rating-Widget JavaScript library.
 
        if (typeof(RW) == "undefined"){
 
            (function(){
 
                var rw = document.createElement("script"),
 
                    d = new Date(), ck = "Y" + d.getFullYear() + "M" + d.getMonth() + "D" + d.getDate();
 
                rw.type = "text/javascript"; rw.async = true;
 
                rw.src = "http://js.rating-widget.com/external.min.js?ck=" + ck;
 
                var s = document.getElementsByTagName("script")[0];
 
                s.parentNode.insertBefore(rw, s);
 
            })();
 
        }
 
 
    </script>
 
</div>
 
</body>
 
</html>
 
  
 
[[Category:Communication]]
 
[[Category:Communication]]

Latest revision as of 20:59, 10 November 2019

by: Joanna Majchrzak, Agnieszka Chuda, Arkadiusz Kalemba and Gerhard-Wilhelm Weber

1. Introduction: The reason for the investigations.

2. Theoretical Background: Characteristics of the applied concepts of system thinking.

3. Research methodology: Qualitology, ENV and OTSM models of TRIZ, contradiction, Grey Incidence Analysis, Linear Correlation Coefficient.

4. Results: Stages of Contradiction Finding and Classification.

5. Conclusion and Outlook.

Introduction: The reason for the investigations

CONTRADICTIONS IN THE AREA OF QUALITY MANAGEMENT OF MARKETING COMMUNICATION:

• the complex and dynamically changing market,

• the creation of cross-functional knowledge,

• the effective adaptation of the company to changing market environment conditions.

Introduction: The reason for the investigations

INTERNAL MARKETING COMMUNICATION:

• recognition of the surrounding market from different perspectives,

• contributes to the synergy effect in shaping the targeted changes of the company and its environment.


link to material:https://ifors.org/wp-content/uploads/2019/09/Joanna-Willi-et-al.-USU-TRIZ-and-Indonesia-Presentation.pdf