Difference between revisions of "Quality management in marketing communication: the concept of contradiction finding and classification"

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[[Category:Communication]]
 
[[Category:Communication]]

Revision as of 03:59, 11 November 2019

by: Joanna Majchrzak, Agnieszka Chuda, Arkadiusz Kalemba and Gerhard-Wilhelm Weber

1. Introduction: The reason for the investigations.

2. Theoretical Background: Characteristics of the applied concepts of system thinking.

3. Research methodology: Qualitology, ENV and OTSM models of TRIZ, contradiction, Grey Incidence Analysis, Linear Correlation Coefficient.

4. Results: Stages of Contradiction Finding and Classification.

5. Conclusion and Outlook.

Introduction: The reason for the investigations

CONTRADICTIONS IN THE AREA OF QUALITY MANAGEMENT OF MARKETING COMMUNICATION:

• the complex and dynamically changing market,

• the creation of cross-functional knowledge,

• the effective adaptation of the company to changing market environment conditions.

Introduction: The reason for the investigations

INTERNAL MARKETING COMMUNICATION:

• recognition of the surrounding market from different perspectives,

• contributes to the synergy effect in shaping the targeted changes of the company and its environment.


link to material:https://ifors.org/wp-content/uploads/2019/09/Joanna-Willi-et-al.-USU-TRIZ-and-Indonesia-Presentation.pdf


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