Difference between revisions of "Quality management in marketing communication: the concept of contradiction finding and classification"

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1. Introduction:  The reason for the investigations.  
 
1. Introduction:  The reason for the investigations.  
  
2. Theoretical BackgroundCharacteristics of the applied concepts of system thinking.  
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2. Research methodologyQualitology,  ENV and OTSM models of TRIZ, contradiction,  Grey Incidence Analysis,  Linear Correlation Coefficient.  
  
3. Research methodology:  Qualitology,  ENV and OTSM models of TRIZ, contradiction,  Grey Incidence Analysis,  Linear Correlation Coefficient.
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3. Characteristics of the applied concepts of system thinking
  
 
4. Results:  Stages of Contradiction Finding and Classification.  
 
4. Results:  Stages of Contradiction Finding and Classification.  
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link to material:https://ifors.org/wp-content/uploads/2019/09/Joanna-Willi-et-al.-USU-TRIZ-and-Indonesia-Presentation.pdf
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link to material:https://ifors.org/wp-content/uploads/2019/12/Willi-Joanna-TRIZ-North-Sumatra-November-2019.pdf
  
  
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[[Category:Communication]]
 
[[Category:Communication]]
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[[Category:Industry]]

Latest revision as of 02:20, 14 December 2019

by: Joanna Majchrzak, Agnieszka Chuda, Arkadiusz Kalemba and Gerhard-Wilhelm Weber

1. Introduction: The reason for the investigations.

2. Research methodology: Qualitology, ENV and OTSM models of TRIZ, contradiction, Grey Incidence Analysis, Linear Correlation Coefficient.

3. Characteristics of the applied concepts of system thinking

4. Results: Stages of Contradiction Finding and Classification.

5. Conclusion and Outlook.

Introduction: The reason for the investigations

CONTRADICTIONS IN THE AREA OF QUALITY MANAGEMENT OF MARKETING COMMUNICATION:

• the complex and dynamically changing market,

• the creation of cross-functional knowledge,

• the effective adaptation of the company to changing market environment conditions.

Introduction: The reason for the investigations

INTERNAL MARKETING COMMUNICATION:

• recognition of the surrounding market from different perspectives,

• contributes to the synergy effect in shaping the targeted changes of the company and its environment.


link to material:https://ifors.org/wp-content/uploads/2019/12/Willi-Joanna-TRIZ-North-Sumatra-November-2019.pdf