Garrett Van Ryzin

IFORS Distinguished Lecture

Garrett van Ryzin (left) and Hugo Scolnik (right) at the ALIO/INFORMS Conference
at Buenos Aires, Argentina

Garrett Van Ryzin
Choice-Based Revenue Management
Paul M.Montrone Professor of Private Enterprise
Columbia University, USA

June 2010

Buenos Aires, Argentina


Using consumer choice models as a basis for revenue management (RM) is appealing on many levels. Choice models can naturally model important buy-up and diversion phenomenon and can be applied to newer, undifferentiated low-fare structures and dynamic pricing problems.And recent research advances have now brought choice-based RM within striking distance of being truly practical. In this talk, we survey the recent research results in this area and discuss their implications for RM research and practice.

About the Awardee

Garrett Van Ryzin is the Paul M. Montrone Professor of Private Enterprise at the Columbia University Graduate School of Business.His research interests include stochastic optimization, pricing and revenue management and supply chain management.He is co-author (with Kalyan Talluri) of the book, The Theory and Practice of Revenue Management and is Area Editor for Revenue Management at Operations Research

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