Bouncing Back or Bouncing Forward? Place Leadership and Post-pandemic Recovery in European Tourism Regions

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Speakers:

Florian Aubke, FHWien der WKW, Austria

Laura James, Aalborg University, Denmark

Cinta Sanz Ibanez, Universitat Rovira i Virgili, Spain

Kajsa G Åberg, Region Västerbotten, Sweden

Octavi Bono i Gispert, Patronat de Turisme de la Diputació de Tarragona, Next Generation Projects, Spain

Henrik Halkier, Aalborg University, Denmark

Helen Peters, Shakespeare’s England, UK

Chair: Dimitri Ioannides, Mid-Sweden University, Sweden

The Covid-19 pandemic has had a dramatic impact on the tourism sector and constitutes a huge external shock to all European tourism regions. An academic literature on post-pandemic tourism is already beginning to emerge and early contributions are primarily speculative reflections on potential tourism futures, ranging from the dystopian to the transformational. But how does the future of tourism regions in Europe look from when you ask tourism and regional development practitioners?

This webinar presents findings from research on the response of tourism regions in Europe to the pandemic challenge. We have surveyed and interviewed DMOs in six European countries – Italy, Denmark, England, Spain, Sweden and Austria – in order to understand the impact of the pandemic and the responses by public and private tourism stakeholders, also in terms of adjustment of long-term development strategies.

Read more about the project here: https://www.regionalstudies.org/people/laura-james/